A huge part of being a blogger is knowing your stuff when it comes to food photography. You can have a well put together post, but it might not be getting any attention because of your pictures. Fast Company says, “Since 65% of people are visual learners according to the Social Science Research Network, one of the best ways to drive the message home is through visual content.” This is a huge chunk of the population and that is why photography is extremely important when it comes to writing a post, no matter if it is a recipe, or not. I am still figuring things out myself when it comes to photography in general, but I have come up with a short list of steps that I am taking to improve my food photography and I hope it will help you along the way, as well. Let’s jump right in:
Style your food
Styling your food is step number one when it comes to taking a great picture. Think about what you are working with. Do you have a burger with an egg on top of it? If so, maybe pop that egg and let the yolk run. Yes, it’s messy, but it definitely makes for a better picture. Before you take a picture of your plate, make sure that all crumbs are wiped away so that the full focus is on your dish. Tidy up the rest of the plate, if needed. Move around your food, in order to get the key ingredients in the front, or to add color.
Use the space around you to get inspiration! You cannot be scared when it comes to food photography – don’t be timid to take your dish, or drink outside to snap a great picture. If there’s a cool plant, set your drink on the ground. If you love a wall, hold that doughnut up in the air so that you get the wall in the background. If you are at your house, you should definitely try to switch up the backgrounds so that your pictures do not always look the same. Purchase backdrops, if needed, but most of the time, you can just switch to a new location inside or outside of your home. The great thing about food photography is the fact that nothing is set in stone and you can be as creative as you want to be. Play around with it, have fun, and use the world as your background.
Different point of views
The same background over and over gets boring and this is true when it comes to the point of view, as well. If every single one of your food pictures is straight above the plate and the only thing that is changing is the actual food, nobody will look at your pictures. Mix it up and think of different creative ways to showcase your dish. Sip on that drink and have someone take a picture from above, stack food when possible, take huge bites out of dishes like filled doughnuts to show off the inside, or even get a picture of your dog staring at the dish. No matter what you do, just think of different ways that you can take the picture. Don’t always take a picture from the side, straight up and down, or straight on. Mix it up!
The environment is extremely important when it comes to photography of all kinds. You want to make sure that you have enough light, but you do not want it to be too bright and harsh. If you have harsh lighting, your pictures will turn out very white in color. If your lighting is too dark, your pictures will turn out dark and blurry. The best time to take your photos is in the morning, just after sunrise, or in the evening, just before sunset. This also depends on your home, as well. I know one of my friends loves taking her pictures in the middle of the day. The trees in her front yard diffuses the light, so it makes for a really pretty, bright picture, but the lighting is not too harsh. So, the time of day does depend on where you are when you’re taking pictures. One way to ensure that you reduce glare is by looking into window tinting. 3M window film products supplied and installed by a professional like UHS Window Tinting and Blinds will definitely help cut down on glare, which can reduce eyestrain and discomfort from excessive light, which will also help your photos come out better. UHS Window Tinting and Blinds says, “At UHS we handle all sorts of jobs, big and small, and we always go above and beyond to ensure the highest levels of customer satisfaction. Matt, our owner always challenges customers to go online and find one bad review! We have built a reputation in Atlanta by doing quality work the first time out and being experts in our field. Our extensive history with window films and treatments, has spanned decades and we continue to learn new things about our industry every day and apply them to the work we fulfill for our clients.” Located out of Alpharetta, Georgia, they serve the entire Metro-Atlanta area, which includes Marietta, Smyrna, Kennesaw, Woodstock, Roswell, and more.
When you are finished taking pictures of your food, you still have a few more steps until your pictures are ready to go! Load your pictures on your computer and check them all out. Crop, if needed, and then edit lightly. You want to colors of the dish to stand out, but you do not want to enhance them too much, making them look unnatural. Sometimes learning basic photoshop skills can help as well, but they are not necessary. Once you have finished editing, you are ready to go! Make sure that your photos are large and wide on your blog – small, blurry photos are a huge no when it comes to blogs. Make sure that the picture catches your readers attention by having your picture large, across the width of your website. After your blog post is up, you need to promote it, as well. Put your best picture on Instagram, put a long pin on Pinterest, a picture with text on Facebook, and just a regular tweet will suffice.
There you go, those are my best tips on the basics of food photography! I am still practicing these myself, but I hope you join me and learn with me.
This is a sponsored post, but all opinions are my own.